Pokemon Go developer Niantic has successfully completed the round of financing. This round of financing received a total of 200 million US dollars in financing led by Spark Capital. It is worth mentioning that Netease has also participated in this round of investment.
It is understood that the participating companies for Niantic financing included Spark Capital, Founders Fund, Meritech, Javelin, You & Mr. Jones and Netease.John Hanke, Niantic’s chief executive, said in a statement to the company that they will look for new opportunities after receiving new investments, while still focusing on the development of AR technology.
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Earlier this year, app research firm App Annie published a new research report.The report shows that Pokemon GO revenue in 2016 was more than 950 million US dollars. This result is reached in just six months and is very surprising. The game ranked third in total revenue in 2016, behind the monster marbles and the royal war.
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App Annie also mentioned that “Pokemon Go” is the biggest contribution to the entire industry is the real set off the climax of AR games. “Pokemon Go” let more people come out to experience the joy of the game. At CES2017’s summit, Archit Bhargava, head of global marketing at Niantic, said players took a total of 8.7 billion kilometers in the game and himself contributed 100 kilometers.