Step 1: Understand your audience.
Know who you are writing for, what they are expecting from you, what solutions they want, and whats their level of understanding. Be at the same level as your audience. For instance, if your website is about simple crafts, do not use difficult technical jargons that will be suitable for architects.
Step 2: Start with a topic and working title.
Come up with a meaningful and simple title which will give the audience an idea about the post. Your aim should be to provide a gist of your content with meaningful and attractive words. Your title should compel the audience to click on the post and read it.
Step 3: Write an intro (and make it captivating).
Write an attention gripping introduction. If your introduction sounds dull and lifeless, chances are that readers will not read the whole post. Write a lively introduction, perhaps even humourous (depending on the topis). Give an idea of what the post will be about. This will compel readers to read the whole post
Step 4: Organize your content.
Your post must be well organized. A good post which looks unorderly, and difficult to navigate can go unnoticed. If your post is lengthy, use different headings, subheadings, and bullet points to categorize information. Make reading easy, enjoyable, and understandable for your readers. It will help to make an outline before writing the post instead of getting lost once you start writing.
Step 5: Write!
This is rather obvious. Can’t have a post without writing, right? Do not just write a post, write a good post. Do proper research. Choose information from reliable sources. Provide links for further reading. Add our own knowledge, wisdom, and experiences. Keep a thesaurus handy to avoid over used words. Use captivating theory. You shouldn’t write a post just for the sake of writing. Write a good, informative, and enjoyable post that will leave readers wanting more!
Step 6: Edit/proofread your post, and fix your formatting.
Proof reading a post is necessary to make sure you did not make any mistakes, particularly grammatical. It is also a good idea to have tools like grammaraly.
Choose a captivating, engaging featured image to attract readers.
Make your post visually appealing. Use good images. Make sure you format It currectly. An unorganized post can be a put off even if the content is good. Also make sure that the format is consistent through out.
Tags are keywords that describe a post. They also let your readers browse for more content in the same category. Do not use a 100 tags for a small blog post. Use tags smartly and strategically.
Step 7: Insert a call-to-action (CTA) at the end.
Instead of bidding adieu in the last paragraph, engage your audience. Ask them to comment, subscribe, or take part in a giveaway (for instance).
Step 8: Optimize for on-page SEO.
Use a keyword for your post but do not repeat it even in places it wont fit just to for optimization. Use your keywords smartly.
These are descriptions that appear below a google result to give readers an idea of what the post will be about. Write a 156 characters meta description to provide a snapshot of your post. It should also contain your keyword.
Page Title and Headers
Use your keywords in your heading and subheadings whenever you get a chance.